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Greening the economy 

Investment in nature can provide new jobs and improve public health, whilst tackling the climate and ecological emergencies.

In May 2020, during the first Covid-19 lockdown, a group of volunteers came to develop an idea put forward by campaigner Beth Thoren – that a National Nature Service should be set up to provide environmental jobs for those who needed them, helping nature and people alike. 

Over the course of 2020 the volunteers working on the NNS proposals, supported by Wildlife and Countryside Link, developed and presented the proposals. Key moments in the campaign included:
• A letter sent to the Chancellor setting out the case for the NNS. The letter was signed by over sixty organisations and individuals, including creatives, youth groups, nature charities and councils.
• The commissioning of a Yougov poll, which found that 83% of the public support proposals for the Government to fund new jobs in nature.

We are very grateful to everyone who backed the campaign, including the 9,000 people who signed the petition in support of it. The recommendation for a National Nature Service is now being implemented across UK nations, through a number of different initiatives including a National Nature Service for Wales, a Land and Nature Skills Service in Cumbria, and a Youth Environmental Service.

Link continues to make the case for investment in nature jobs and skills, to create new work opportunities whilst boosting nature's recovery. 

A number of papers making this case can be found below. 

Green Recovery paper & Response to Green Recovery inquiry

Become a WCL member

Membership of Wildlife and Countryside Link is open to national and international voluntary or other non-profit organisations based in England. Member organisations must be able to demonstrate an interest in furthering the work of Link, and their aims must include the protection of wildlife, landscape and the quiet enjoyment and appreciation of the countryside. Individual members of the public are not eligible to join Link, but may be interested in joining one of Link's member organisations.